How can you identify customers’ needs by using Big Data

What is the cornerstone of your business? If you think about customers’ needs first, then this article is for you. If you understand that a business can’t exist without satisfied customers, you’re most likely on the lookout for new ways of determining their needs. The solution that new technology proposes is called Big Data.

Find out what Big Data is and how it can help you identify the needs of your customers.

What is Big Data? 

Big Data stands for a variety of information that is received in volumes and at speeds much greater than for usual data. By using Big Data, any business can collect a larger and more complex set of information, especially from new data sources. This new concept has been implemented because traditional software couldn’t handle data sets that were becoming bulkier and bulkier.

Big Data can help any business solve issues that seemed unsolvable until now. 

Among the most important advantages of Big Data we mention the fact that you will receive more detailed answers to your business questions, and these answers will be more reliable, given that they will be based on a larger volume of information. Thus, problems can be tackled from entirely new perspectives which are better documented. 

A Big Data Analyst will get information which can help you in the following areas of your business: 

• Product development;
• Improving client experience;
• Predictive technical upkeep;
• Machine learning; 
• Innovation;
• Operation efficiency;
• Conformity and security against fraud.

In what follows we will concentrate exclusively on the ways you can use Big Data Analytics in order to identify customer needs and improve their experience. 

How can you use Big Data 

We must also mention that Big Data is strictly about information and the way it is collected. In order to process and derive data relevant for business, you will need Business Intelligence. After you find out why does your business need Business Intelligence, you’ll also understand how collecting and processing data can benefit client relationships. 

Improving products

The biggest companies on the market understand the importance of Big Data and use the obtained information in order to anticipate the demands of people using their services. By using the received data, they construct predictive models for new services or products, based on key attributes of previous services or products. 

Basically, the connection between the success of a product/service and its principal attributes is analyzed. By replicating the attributes, they replicate success, but for other products/services. Studies on thematic groups, testing markets and social networks are a part of launching new products. 

Improving client experience 

With the help of Big Data, customers’ needs are more apparent than ever! Collecting data may include information gathered from the clients’ web visits, call logs, social networks and any other available sources. Thus, you’ll be able to increase the speed, as well as the quality of the interaction by each passing day, by solving issues proactively and creating personalized offers. 

Redirecting marketing investments 

Big Data analyst will record details such as online tranzactions, clients’ information requests, even clicks on specific conversations and, based on this information, he will help the marketing department in optimising investments made in different media channels. 

Don’t hesitate to use Big Data and Business Intelligence in order to increase sales and profit!

Photo source: www.pexels.com